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Starbucks Green Apron Cards

 

Starbucks Green Apron Cards

Client: Starbucks

Company: O.C Tanner

Creative Director: Jill Bustamante

Years: 2022

Originally introduced in 2003, Starbucks Green Apron Cards are a simple, heartfelt way for partners to recognize each other for living the Starbucks Values.

I was brought on to design a refreshed set that felt vibrant and current, while incorporating symbols and icons meaningful to the Starbucks legacy. Each card represents a different value and was designed to stand alone, but together they form a larger, connected image—offering partners an added surprise.


 
 
 

All five cards align to form a single, continuous illustration that celebrates the Starbucks journey—from bean to cup. The sequence features the iconic Starbucks cup, the Siren, coffee cherry harvesting, a sunlit coffee farm, and a French Press brewing a fresh cup.

 
 
 

 

Animator: Justin Rosengreen

Animated eCards were also developed for Starbucks’ Everyday Uplift! recognition program, giving partners a fun way to share Green Apron Cards virtually.